A NEW store will have its official opening at Lakeside Shopping Centretomorrow (Friday, 31 July).

Korean beauty retailer PURESEOUL will bring some of South Korea's most sought-after skincare and beauty brands to Essex.

The new store will will offer a wide range of skincare, make-up and beauty products. Visitors will be able to explore the latest K-beauty trends, discover new routines and receive product recommendations from PURESEOUL's in-store team.

To celebrate the opening of its 17th store and PURESEOUL's seventh anniversary, customers will receive 20% off everything in store throughout the opening weekend.

Celebrations will begin at 11am, when the first 100 ticket holders through the doors will receive an exclusive goodie bag. Tickets are available via PURESEOUL's Instagram. General public can enter at noon.

Customers making a purchase during the opening weekend will also be able to take part in a Lucky Dip, with exclusive prizes available each day.

Nancy Foster, Centre Director at Lakeside Shopping Centre, said: "PURESEOUL's arrival at Lakeside gives our visitors even more choice from the latest and most exciting beauty brands, while further strengthening our already fantastic premium beauty offer. We can't wait for everyone to enjoy their exciting opening weekend and get their chance to enjoy their amazing products!"

PURESEOUL, co-founder Gracie Tuillo, added: "Looks like 7 really is our lucky number! As PURESEOUL celebrates its 7th anniversary this summer, we're so excited to be opening our 7th London store (and 17th in the UK), at Lakeside! It's been one of our most requested locations, so we can't wait to welcome both new and familiar faces to discover the best of K-Beauty with us."

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