AN innovative app created for and launched by Thurrock Council to help parents across the borough has received plaudits in a survey of its performance.

The 'Ask Teddi app, which is run in collaboration with Solutions 4 Health, and offers free advice and information for Thurrock parents and carers with children under the age of five was launched in March last year.  

And its performance has been evaluated by a team of researchers from Swansea University and the University of Essex who conducted a survey for all existing service users including focus groups and interviews with health visitors, Thurrock Children's Centre staff and parents who use the app.

Though a list of potential improvements was drawn up, overall, the service has received a positive response.

Overall the Ask Teddi app is seen as a valuable, accessible and useful support for new parents and the professionals who support them.

The survey overview says: "It is accessible and easy to use and offers an additional layer of localised support and information. In relation to the core areas evaluated, the app has helped to increase knowledge, confidence and positive behaviours relating to infant feeding, healthy diet, oral health and active play.

"Recommendations made for improving the app focussed on expanding content and accessibility rather than criticisms of content or approach. This included provision in additional languages and the option to connect directly to other local mothers and health professionals.

The full survey report can be found via this link.

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Cllr Deb Huelin, Cabinet Member for Health, said: "Ask Teddi provides information on: infant feeding, healthy eating including weaning and fussy eating, oral health, sleep, play and socialisation, exercise and active families as well as parental mental health and wellbeing.

"Ask Teddi has been even more valuable during the pandemic, especially for those waiting to access professional support or advice, and where the majority of health appointments were happening virtually."

Cllr Barry Johnson, cabinet member for children' services, added: "This free app is a great resource and I encourage families with young children in the borough to download and use the toolkits and support available.

"The research showed that the app is seen as a valuable, accessible and useful support tool, with local support and information for new parents and the professionals who support them."

To find out more and download the free app visit: www.ask-teddi.com