SOUTHEND United Football Club has today (Thursday, 25 July) announced that rail operator, c2c, will be the club's new 'Front of Shirt' sponsor for the forthcoming 2024/25 National League season.

 As part of the club's Platinum Partnership with c2c, the train operator's iconic logo will adorn the new Macron-manufactured home, away, third and goalkeeper shirts of the football club for at least the next season.

 Welcoming the announcement, Tom Lawrence, Chief Executive Officer at Southend United said: "We are delighted that c2c will be our front of shirt partner for the 2024/25 season.

 "c2c is a well-recognised and well-respected brand and we are looking forward to working with them this season.

 "The Platinum Partnership will see SUFC and c2c working together to deliver benefits to our supporters and the wider community.

 "It's going to be a great journey, and everyone at Southend United can't wait to get started!"

Rob Mullen, Managing Director at c2c, added: "I am thrilled that c2c is able to demonstrate its commitment to the football club and wider City of Southend through this season's shirt sponsorship and our newly acquired Platinum Partner status.

"Southend United, along with c2c, is synonymous with the city, and our visions and values for the future growth, prosperity and success (on and off the pitch) of the local area are very much aligned and at the forefront of everything we do."